Digital marketing is a complicated practice that requires a variety of tools and skills to be successful. It's important to know what you're doing across social media, SEO, email campaigns, website design, and more.
In the past ten years, we've seen a number of new digital marketing tools hit the scene to make digital marketers' lives easier. But in 2022, there are some tools that are going to make your life infinitely more productive.
Before we talk specifically about the tools, let's take a quick look at what is going to be in the digital marketing trends in 2022.
The following concepts are going to make digital marketing a breeze in 2022.
- Content Marketing - Brands and businesses will take advantage of content marketing by publishing more blogs and articles and designing infographics and videos to generate and share their content online.
- Artificial Intelligence (AI) - AI will become a valuable asset for marketers as they're able to take on more tasks. They'll be able to handle social media, PPC campaigns, website optimization, and more.
- Virtual Reality (VR) - It's not just for entertainment anymore! Brands will start utilizing virtual reality to take users on a tour of their business or allow customers to step into a room before purchase. VR makes it possible for people to experience your business before visiting in real life, all from the comfort of their couch.
- Chatbots - These automated chatbots will require less hands-on maintenance so marketers can focus on other tasks while the chatbot handles customer service inquiries or provide information about your brand.
- Voice Search - In 2022, voice search is going to hit an all-time high, with 72% of searches being done through voice search technology, according to Google's predictions. As voice search technology becomes more popular, brands are going to utilize them for maximum exposure.
Five Digital Marketing Tools
Here are seven exciting digital marketing tools in 2022 that every marketer needs to know about.
1. Jarvis AI
Do you always struggle with creating quality content? If yes, then Jarvis AI is here to rescue. This is a tool based on artificial intelligence and it lets you create compelling content in the blink of an eye.
No matter what sort of writing you are looking for, Jarvis has got you covered. It offers more than fifty templates that you can use according to your content requirements. Some of the noteworthy templates include blog writing, AIDA framework, and PAS framework.
The long-form assistant creates long articles with very little input. You just have to set the stage by mentioning your requirements and Jarvis will do the rest. The tool creates unique content that you can use anywhere across the web without getting worried about plagiarism issues.
Their system is currently based on GPT-3 and the next update will bring more opportunities for those who need quality content without waiting for several days. You don’t have to wait for content since everything is in your hands now.
2. Canva
Created by the artistic team of Australian enthusiasts, Canva is no less than a heaven for designers. The tool paves your way for the next-level graphic design. The online landscape has become more competitive than ever. Companies from different parts of the world are competing to rank higher and capture the big market share. They try to create compelling graphics that can help achieve business objectives.
Canva, unlike other basic graphic tools, goes the extra mile to provide you with impressive designs. The headquarter is based in Sydney and the company has other prominent subsidiaries named Pixabay and Pexels.
You can use a plethora of different design templates for advanced design inspirations. You can implement creative design ideas due to a productive and creative list of features that make Canva an impressive tool for design needs.
3. PDF Merger
Have you ever had to create a marketing piece and had trouble making it look consistent? PDF Merger is a tool that will make your life so much easier.
This online pdf merger allows you to merge multiple PDFs into one document with consistent formatting. It'll save your time and energy as it eliminates the need to insert images or tables by hand or find that perfect font for your marketing collateral.
Merge PDF is the perfect tool for those who work with design-heavy documents like brochures, flyers, and more.
Now, you don't have to share so many PDF files individually. Instead, you can use the PDF merger online and merge multiple PDF documents into a single PDF file. You just need a few seconds to do so. Life becomes easy when you don't have to manage and share files lying in different folders. One PDF document containing all the required information can replace multiple files.
4. Klaviyo
If you're looking for a tool that will help you send personalized emails, then Klaviyo is what you're looking for. It helps marketers grow their audience and improve customer lifetime value by providing the ability to send segmented emails to customers based on their interests and purchase history.
With Klaviyo, marketers will be able to automate email campaigns and deliver them like never before. The platform also features other features like abandoned cart automation, web push notifications, and more.
In short, it's an all-in-one marketing interface that'll simplify your email marketing process. You can make the most of your email marketing efforts by utilizing this productive tool in 2022. Different pricing plans are available according to the requirements of digital marketers. For example, you can choose a pricing plan based on the number of emails you want to send each month.
5. Google Analytics
Google Analytics is a free tool that lets you track your website's traffic, conversions, and customers. It also helps you figure out where to focus your energies for the best results.
A key new feature coming in 2022 is Enhanced Ecommerce Tracking. This will allow you to see all of the products on your site and how they affect conversions. You'll also be able to see how specific pages of your website affect conversion rates and more.
This will help you get more data on your conversions and give you more insights into what's working and what needs improvement on your site. That way, you can better identify opportunities to increase revenue and decrease costs!
6. SEMRush
SEMRush is an all-in-one SEO and SEM tool, making it easy to measure your ranking against competitors, check the search volume for keywords, identify the best possible keywords to use for SEO, track competitor backlinks, and more.
SEMRush has recently introduced its new keyword explorer tool, which will make finding the most profitable keywords easier than ever before.
7. Hubspot
Hubspot is a one-stop solution for all your marketing needs. It has a robust suite of tools to help you with everything from SEO to social media.
Hubspot launched Hubspot Marketing Hub, which allows you to monitor competitor activity and monitor social media mentions. This tool can be handy if you're trying to stay on top of your competition and see what's working (and what's not) for them.
With the increased use of voice search and chatbots, it'll be much easier to automate some tasks that take up a lot of time today, like customer service and sales follow-ups. With tools like these, marketers will be able to spend more time doing their jobs instead of doing busy work like answering emails.
